MedLink, a Techountant product
MedLink runs a pharmaceutical field force on one system. A phone app carries calls, tour plans, claims and sales, and keeps working where there is no signal. On the desk, directors see the whole team live: coverage, spend, commission and sales against target.
Calls, plans and claims are saved on the phone and sent when the network returns.
Doctor classes, visit caps, approval chains, expense rules and commission slabs, configured per company.
No app store, no release train. A workflow changed on the desk at noon is on every phone by the next open.
Results
A GCC-based pharma distributor, representing international brands with a team of medical reps, asked us to audit its operations. The finding was simple: the company was spending heavily on doctors and field activity, but couldn’t connect that spend to what it sold.
We built the tool to capture the missing data, then read that data with management every month. The team grew from 10 to over 40 users. Over twelve months, sales volume grew 75% while doctor spend grew slower than sales, and invalid claims were stopped at approval instead of being paid.
The software collected the data. The results came from acting on it, every month, with management.
In the field
Built around what a rep actually does between 8 and 6. Each step is one sheet, filled in from what the system already knows.
Morning
Doctors come up longest-unseen first, with this month’s visits against the cap. Copy last month in one tap, and send for approval from the phone.
At the clinic
The phone’s position is compared with the clinic’s, and the verdict shows before the rep saves. Products come pre-ticked, notes are one-tap phrases.
Afternoon
The form shows the rate in force for the doctor and product, the budget left, and any duplicate claim. Receipts are photographed in the app.
End of day
Clinics with targets first, then the nearest. Warehouse sales sit on the same screen, and duplicates are refused by the server.
On the screen
Sketched from the real screens, with sample data.
For the supervisor, also on the phone
Tour plans, claims, rate requests, sales entries and new doctors, each with who asked, the history, and the same buttons as the desk.
One rep’s day as numbered stops, or the whole team’s last known position. Outside-range calls are marked with the distance.
Add a doctor or clinic while standing in it, save the position, and tick which reps should see it.
Geo-tagging
The phone shows its accuracy and the distance to the clinic against a radius you set once. An honest rep is never surprised by a flag.
Outside the radius, the call is saved with the distance and a flag. The supervisor sees it on the visit, the route map and the monthly dashboard.
Every night, located calls refine each clinic’s position. A supervisor can also pin a clinic from the phone in one tap.
For the sales director
52 reports on the desk, each filtered to what the viewer may see, every number a click from the records behind it.
Built-in AI assistant
The assistant runs each question as you, so a rep gets their doctors and a supervisor gets their line.
The model plans the query and your server runs it. The rows never go back to the model.
Today’s calls, doctors overdue for a visit and claims waiting on you, ready when the phone opens.
How we roll it out
Two weeks with reps, supervisors and accounts, mapping how the company works today, before any screen is touched.
What made you successful stays. The gaps get a written design, agreed before code.
Most changes are configuration on the desk. The rest is code on our side, in weeks, not quarters.
Every change ships without a release or retraining, and we read your data with management every month.
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