Know what every dirham
of field spend returns.
MedLink connects your reps' visits, doctor spend, targets and commission in one platform — so management sees which spend drives prescriptions and which doesn't. Built and run by people who have audited pharma operations from the inside.
12 months with a UAE pharma marketing company
From ~200 to ~370 a month
Boxes prescribed, same product range
Spend grew slower than sales
Versus the old spend ratio, in 12 months
Your biggest cost has the least visibility.
Which doctor spend actually returns prescriptions?
The spend is in one sheet, the sales in another. Nobody joins them.
Are your reps seeing the A-class doctors?
The tracker says yes. The secondary sales don't agree.
Was every payment approved against an agreed rate?
Mostly. Nobody has checked the exceptions.
What is each rep really owed in commission?
Calculated at quarter end, argued about for a month.
Are your product registrations expiring?
Someone set a calendar reminder. Probably.
What should you change next quarter?
There's a gut feeling. No data.
It started with an audit.
A UAE pharma marketing company, representing international brands with a team of medical reps, asked us to audit its operations. The finding was simple: the company was spending heavily on doctors and field activity, but couldn't connect that spend to what it sold.
We built the tool to capture the missing data, then read that data with management every month. The team grew from 10 to over 40 users. Over the last 12 months, sales volume grew 75% while doctor spend grew slower than sales — more than AED 500K less than the same sales would have cost at the old spend ratio.
Visits recorded
Doctors ranked A–E
Invalid claims stopped at approval
Visits outside clinic range
The software collected the data. The results came from acting on it — every month, with management. That is why MedLink comes with insight, not just logins.
Data that drives decisions.
Not reports that collect dust.
Every screen in MedLink exists because a pharma manager needed to answer a specific question. This is the live platform, running real operations.
Visit Dashboard
Visits, coverage, unique doctors and field spend in one view. The clinic calendar shows visit patterns across days, so managers see gaps before month end — not after.
Coverage Map
Planned against actual visits on a map, with location checks at each clinic. See which territories and high-value doctors are covered and which are being missed.
Spend vs Sales by Clinic
Visits, secondary sales and doctor spend per clinic, month by month. Find the spend that isn't returning prescriptions, and the clinics that deserve more attention.
Nexus AI — Ask Your Data
Ask in plain English — "top 10 clinics by sales in Q2" — and get the answer. Built for directors who need a number now, not a report next week.
Six modules. One system.
Each module is built from real pharmaceutical operations knowledge — not generic field service templates with a pharma label.
Tour Plans & Verified Visits
Reps plan their month, supervisors approve it, and every visit is checked against the clinic's location. Unvisited and outside-range visits are flagged automatically, so coverage reports are facts, not estimates.
Location check at each clinic with configurable range
Multi-level tour plan approval (Rep → Supervisor → Manager)
Automatic visit status and missed-clinic flagging
Coverage map and field coverage score per rep
Works from any phone — installs like an app, no app store
Doctor & Clinic Intelligence
One clean doctor master with specialty, clinic and history. Doctors are ranked A to E automatically from engagement and prescriptions, so reps spend their time — and your budget — on the doctors who matter.
Automated A–E doctor classification, recalculated daily
Clinic and doctor assignment by rep and territory
Doctor engagement score
Missed high-value doctor alerts
Duplicate doctor cleanup and merge tools
Doctor Spend Control & ROI
Every doctor spend request goes through approval before it is paid, against agreed rates and maximum price limits. Spend is tied to the doctor, the product and the prescriptions it produced — so you can see the return, not just the cost.
Multi-level approval workflow with full audit trail
Agreed rates and maximum limits per product and doctor
Marketing budget vs actual by product and month
Spend vs sales, per doctor, clinic and rep
Settlement tracking with payment references
Targets, Secondary Sales & Commission
Set primary and secondary targets by product, rep and clinic. Track achievement at every level of the sales tree, and calculate commission after cost and discount — so reps and management see the same number.
Primary and secondary targets with item-wise breakdown
Secondary sales recorded at clinic level
Multi-level sales tree from rep to national
Commission after COGS and discount
Unclaimed sales detection
Rep Expenses & Settlements
Personal expenses and outstation allowances claimed from the phone, approved online and settled with a clear record. Reps get paid faster; finance stops chasing receipts.
Mobile expense claims with attachments
Outstation allowance rules by designation
Approval and settlement workbench
Expense vs sales by rep
Posts directly to accounts
Regulatory & Product Registration
Track every product from submission to approval and renewal. Documents, QC checkpoints and registration codes in one place, with alerts before registrations expire.
Registration pipeline from submission to approval
DDC, DOH (HAAD) and UPC code management
Expiry alerts at 90, 30 and 0 days
QC status checkpoint log
Certificates and promotional material records
50+ reports. 24 dashboards.
Zero manual work.
Every report is built from live operational data. No end-of-month data entry. No spreadsheet gymnastics.
Field Operations
Visit Dashboard
Coverage Map
Field Coverage Score
Visit Duration Analysis
Missed Clinics Report
Sales Intelligence
Sales Tree (Multi-Level)
Item-Wise Sales Register
Product-Wise Secondary Sales
Achievement vs Target
Unclaimed Sales Detection
Spend Control
Marketing Budget vs Actual
Doctor Spend vs Sales
Commission Distribution
Approval Audit Trail
Pending Settlements
Doctor Analytics
Doctor Engagement Score
A–E Classification Trends
Missed High-Value Doctors
Top Doctor Analysis
Specialty-Wise Distribution
Doctor and spend data is sensitive. We treat it that way.
Your own system
Every client runs on a separate site and database. No shared database, no data mixed with other companies.
Separate from your ERP
Field and doctor spend data lives apart from accounting, with its own access rules — only the people you choose see it.
Full audit trail
Every approval, rate change and payment is recorded — who, what and when. Clear controls for your principals and auditors.
Useful at every level — including the field.
Owners & General Managers
See the return on field and doctor spend, company-wide. Decide where to invest next quarter from numbers, not opinions.
Sales & Marketing Directors
Targets, secondary sales, doctor rankings and marketing budget in one place. Know which products, clinics and doctors are growing.
Medical Representatives
Plan the month, log visits and claim expenses from the phone. See targets and commission as they happen, and get reimbursed faster. No end-of-week reports.
Regulatory & Finance Teams
Registration pipeline and expiry alerts for regulatory. Approved spend, settlements and a clean audit trail for finance.
Start small. Prove it. Then scale.
No big upfront project. You see findings in two weeks and results in a pilot before committing the whole team.
Field Spend Diagnostic
We review how your field team plans, visits, spends and reports today. You get a written gap report benchmarked against how well-run pharma marketing companies operate.
Pilot
MedLink live with a group of your reps, set up with your approval rules. Success measures are agreed in writing before we start.
Rollout
The full team goes live. Workflows, approvals and data visibility are shaped to how your company decides — not the other way around.
Monthly Insight
We read your data every month and meet management with findings: where spend isn't returning, which doctors are being missed, what to change next.
Not a CRM with a pharma skin.
MedLink was built by a team that spent a decade auditing pharmaceutical operations. Every workflow, report and validation rule exists because we saw the problem firsthand.
Audit-led
We start by understanding your process and gaps, and benchmark it against well-run pharma companies.
Shaped to you
Approvals and who-sees-what follow how your company decides. The core is proven; the rules are yours.
320+ Updates
Continuously improved in live operations. Changes reach every rep instantly — no app store releases.
Find out where your field spend goes.
Start with a two-week Field Spend Diagnostic. You keep the findings, whether or not you continue with MedLink.